Our Development Process
Our tested and proven product development process ensures we deliver the best quality solution for our clients consistently.
Step 1
Research
This phase involves research and collaboration with stakeholders and users to map out the goals, KPIs, user stories, product requirements and success criteria of the entire project.
Step 2
Pre-Design
Our product experts expand and prioritise the feature list in alignment with accomplishing the product’s end goals. We develop system architecture diagrams and user journey flows to map out the entire user experience — focusing not just on the happy path but on all edge cases.
Step 3
Product Design
Our design team interprets all the information, feature list and user journey flows into wireframes of the entire product to identify potential problems. We then convert the wireframes into engaging UI designs that show the look and feel of the final product screens, states and visual experience.
Step 4
Design Prototype
We create a clickable design demo of the final UI designs, enabling you to showcase your product to internal stakeholders or investors. We also use this interactive artefact to guide our engineering and development process.
Step 5
Development
Our experienced software engineering team takes an agile approach, building products iteratively. Our backend engineers keep scalability, efficiency and cost/time-saving at the top of their considerations, while our frontend and mobile engineers deliver pixel-perfect interfaces matching the approved designs.
Step 6
Quality Assurance Testing
We ensure QA testing happens throughout the product development phase, not just at the end. All issues identified are resolved before the product launch to avoid poor user experience or security risks.
Step 7
Beta Release
For review, we set up the web and mobile app in staging environments accessible to a limited group of stakeholders for real-world review and testing.
Step 8
Product Launch
The new application is launched onto the marketplace or app stores for your customers and end-users. We coordinate the App Store approval process from start to finish, guiding you on best practices and optimal adoption.
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